A Secret We Couldn’t Wait to Share
We are so excited to finally say it out loud — Moss Boss Tonic is now stocked at Fortnum & Mason.
This has been a secret we’ve been holding onto for quite some time, and honestly, we could not wait to share it with you. Seeing Moss Boss sitting on the shelves of one of the world’s most iconic food halls feels surreal, and marks a huge milestone for Óir Tonics.
For the first time ever, Moss Boss Tonic is officially available in the UK.
Fortnum & Mason will now stock our Original Moss Boss Tonic, Turmeric & Ginger, and Tart Cherry & Ginger blends – bringing a taste of the Irish sea moss all the way to London.
Whether you’re a UK Moss Boss lover who has been waiting to finally pick up a bottle in person, or you simply find yourself in London desperately craving that taste of the west coast, we are incredibly proud to now have a home there.
What started as a small Irish tonic inspired by sea moss, whole ingredients, and daily wellness has now crossed the water and landed in Fortnum & Mason – and we still can’t quite believe we’re writing that sentence.
What We Love About Fortnum & Mason
Truthfully, it feels like a perfect fit.
Fortnum & Mason has always celebrated high-quality food, artisan producers, incredible ingredients, and products made with real care and attention — all things that matter deeply to us at Óir Tonics too.
Every visit to Fortnum’s feels like an experience in itself.
From the spectacular Food Hall to the shelves lined with teas, preserves, chocolates, and speciality foods, it’s one of the most inspiring places to explore in London. We also absolutely love the new Biscuitorium, and their classic teas and treats are iconic for a reason.
A few Fortnum favourites we love:
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The iconic hampers
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The wellness infusion tea blends
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The delicious pantry essentials - the classics and the adventurous combinations
To now see Moss Boss among products and makers we’ve admired for years feels incredibly special.
We’re also so excited to be launching alongside an amazing group of fellow makers and brands including Teffie, Irish Black Butter, Sucseed, The Tuck Company, Canny Mushroom, Slow Sauce, Korcus & Co, RAG Nordic Bakery, Kursat’s, Crate Brewery, Soba Circus, and INDI Supplements and more
It’s such a brilliant mix of ingredient-focused, innovative, artisan brands, and we feel genuinely honoured to be part of that community.
Not Technically Our First UK Retailer…
Okay, so it’s not entirely true that Fortnum’s is our first UK retailer.
Back in 2023, we had the incredible opportunity to bring Moss Boss Tonic to Raye The Store’s Covent Garden pop-up.
For a small Irish brand, that experience was massive for us. It gave us the chance to introduce Moss Boss to a completely new audience and share the story behind the tonic with people from all over the world.
It was one of those moments that gave us a glimpse into what could be possible.
We met amazing people, introduced so many new customers to Irish sea moss for the first time, and realised there was a real appetite for what we were creating.
Looking back now, we’ve come so far since 2023.
What started as a pop-up opportunity in Covent Garden has grown into a place at in one of the world’s most iconic retailers. That journey honestly means so much to us, and we’re incredibly grateful for every step that got us here.
What This Means for Óir Tonics
Being stocked in the UK feels like the beginning of a completely new chapter for Óir Tonics.
For so long, our focus has been on building our community here in Ireland — and genuinely, we could not have reached this point without the immense support we’ve received along the way.
From loyal Moss Boss drinkers to people sharing the brand with friends, cafés, family members, and wellness communities, the encouragement has meant absolutely everything to us.What we love most is the genuine connection people have with Moss Boss. People don’t just buy the tonic — they become part of the story behind it.
Now, we’re excited to see where this next step takes us. The UK opens up so many possibilities for growth, collaboration, and introducing more people to Irish sea moss, whole ingredients, and the inspiration behind everything we create. And honestly, this still feels like only the beginning. We’re incredibly grateful for our amazing Irish community who helped get us here, and we cannot wait to continue growing, creating, and bringing Moss Boss to even more people.
Fortnum & Mason. Moss Boss Tonic. London.
What a sentence.
Discover Moss Boss Tonic
You can now shop Moss Boss Tonic at Fortnum & Mason in London, or explore the full Óir Tonics range online.
